Why campaign?

Because we no longer wanted to accept the trade structures dating back to the British colonial era.
Because we enforce ecological standards in the production and distribution of tea.
Because we are committed to fair trade and social working conditions in the tea plantations.
With the tea campaign, we show that first-class, sustainably grown and fairly traded teas from India can be offered at unrivalled prices.
 
 
How do we achieve this?
 
 
We import directly from the tea plantation. The costs of intermediate trade are eliminated.
We dispense with expensive small packaging. The customer keeps his own stock instead of paying the retailer dearly for it.
The cost of advertising is a high cost component in conventional trade.
The tea campaign lives from enthusiastic customers. They recommend us to others. Over 90 per cent of our new customers find us this way. This saves us advertising and marketing costs.
 
 
Why are favourable prices so important?
 
 
It has been shown time and again that customers are not prepared to pay significantly higher prices for organic and fair trade products. A sustainable economy and fair trade will only become established across the board if customers do not have to pay significantly more than for conventional products.